MEET THE TEAM

Sydney Mark

Promotions Director

Sydney’s job usually starts with a lot of moving pieces and at least one “Okay, how are we going to pull this off?” An advertiser goal, a station idea, a prize, an event and a few departments may all need to become one promotion people actually want to join. She connects the pieces, mixes strategy with creativity and makes it work for the audience and the advertiser. And she’s learned never to underestimate what people will get weirdly excited about. The audience gets the final vote, and Sydney pays attention.