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OUR BRANDS
Every signal we own, and who is listening to it.
Each station reaches a different room of the same town. A plan that works here uses the two or three rooms your customers are actually in, and skips the rest.
6
brands
5
formats on air
41+
years in Ocala, FL
93.7
93.7 K-Country
CountryWOGK-FM · 93.7
Country music for people who know a backroad shortcut, own at least one pair of boots and have strong opinions about what counts as “country.”
CORE AUDIENCE
Adults 25-54
MORNINGS
The Mr. Bob Morning Show · M-F | 5:30am -10am
92.5/95.5
92.5/95.5 Wind-FM
Iconic RockWYND-FM · 92.5/95.5
The songs you turned up then and never turned down. Iconic rock for North Central Florida, preferably louder than necessary.
CORE AUDIENCE
Men 35-64
MORNINGS
The Morning Show with Hunter · M-F | 5am – 10am
103.7
103.7 The Gator
Contemporary CountryWRUF-FM · 103.7
New country with Gainesville in its DNA. 103.7 The Gator pairs today’s biggest country hits with nationally known personalities, signature programming and the unmistakable energy of Gator Nation. With a…
CORE AUDIENCE
Country Fans & Gator Nation
98.1 FM / 850 AM / 103.7 HD2
ESPN WRUF
Sports Talk & Live SportsWRUF · 98.1 FM / 850 AM / 103.7 HD2
For generations of Gator fans, WRUF has been part of the game. On the air since 1928, ESPN WRUF brings North Central Florida every Florida Gators game, trusted local sports…
CORE AUDIENCE
Gator Fans & Sports Fans
93.7 HD2 The Outlaw
93.7 HD2
93.7 HD2 The Outlaw
Classic CountryWOGK-HD2 · 93.7 HD2
The country songs that already proved themselves. 93.7 HD2 The Outlaw digs into the classics, legends and unmistakable voices that built country music, giving North Central Florida a place to…
CORE AUDIENCE
Adults 35–64
No brands in that format yet.
One station is never the plan.
01
We pick the rooms
Your customer is on one or two of these signals, not all six. We say which, and why, before anything is booked.
02
Then we add the follow-up
Search, streaming, and social keep working on the people who heard you, so the message lands more than once.
03
And we count the calls
Calls and form fills, cost per lead, month over month. Ratings are how we choose; leads are how we grade.