You know what matters, we know what works.

We build local advertising strategies that put your business in front of the right people: on the radio, online, on their phones, and everywhere they’re paying attention.

Build My Advertising Plan →

Call (352) 622-5600

Complimentary consultation. No obligation. Local strategy.

HOW WE THINK

Your goal is the strategy. The channels are just how we get there.

We start by finding out who actually buys what you sell in this market (where they live, what they listen to, what they search) then build the plan around them. When the market shifts, the plan shifts with it. Same budget, no re-pitch.

01 We start with the problem Not a rate card. What's actually keeping customers from choosing you in this market?

02 The plan picks the channels Every campaign is assembled for your goal. Nothing gets included because it was on a quota.

03 It changes when the data does If something stops producing leads, we move the money that week , with no new proposal and no waiting out a contract.

04 One team owns the whole thing Strategy, creative, media, and reporting under one roof, accountable to one number: leads.

05 Measured in customers Calls and forms, cost per lead, close rate. Impressions are an input, never the scoreboard.

06 Built for your market A plan for a town of 40,000 shouldn't look like a plan for Chicago. Yours won't.

The channels we pull from

Chosen per campaign, swapped whenever the results say to. You’re buying the plan, not the list.

Radio Streaming audio Google Search & PPC Local Service Ads Display & retargeting Social advertising OTT & streaming video Connected TV Email Sponsorships & events Influencer & endorsement

HOW IT WORKS

Get Wanted.
Get Found.
Get Chosen.

The three things a local customer does before they ever spend a dollar with you. We cover all three.

Book a consultation

STEP ONE

Get Wanted

It starts on the air. Radio builds the demand before the search ever happens, so people are already looking for you by name.

STEP TWO

Get Found

Be there the second they go looking: at the top, in the map, with the right answer.

STEP THREE

Get Chosen

Close the gap between browsing and calling with proof, presence, and persistence.

WHY US

Local people. National firepower.

We built this market on the airFour decades of local radio means we know this audience by ear, and now we reach them everywhere else, too.
One team, every channelNo juggling four vendors. Audio, search, social, and video run off a single plan.
Reporting you can actually readCalls, forms, and cost per lead, in plain English, every month.
Certified Google & Meta PartnerBacked by Saga Communications: 100+ brands across 28 U.S. markets.

OUR BRANDS

Every signal we own. One audience: yours.

352today

93.7 K-Country WOGK-FM · 93.7

92.5/95.5 Wind-FM WYND-FM · 92.5/95.5

103.7 The Gator WRUF-FM · 103.7

ESPN WRUF WRUF · 98.1 FM / 850 AM / 103.7 HD2

93.7 HD2 The Outlaw 93.7 HD2

93.7 HD2 The Outlaw WOGK-HD2 · 93.7 HD2

YOUR LOCAL TEAM

People you can drive to.

Lisa Varner

Vice President/General Manager

Lisa has a knack for spotting what’s possible, opening the right doors and getting the right people around the table to make it happen.

Scott Harrell

Editor-In-Chief

Scott keeps the 352today newsroom focused on what matters: what happened, why it matters and what North Central Florida needs to know about it.

Whitney Zarder

Director of Growth Marketing

Whitney turns NCFM’s marketing, data and big ideas into opportunities to grow the business. She’s equal parts strategy, curiosity and “but what if we tried this?”

Mr. Bob

Director of Content/Morning Show Host

Mr. Bob has been waking up North Central Florida since 2000, which means there’s a decent chance he’s been part of your morning longer than your current coffee mug.

The rest of the team is worth meeting too.

Advisors, programming, operations, and the newsroom.

Meet the whole team

Your next customer is searching right now.

Let’s make sure they find you first.

Build My Advertising Plan