Our Brands / 103.7 The Gator

103.7
Contemporary Country WRUF-FM · 103.7

103.7 The Gator

CORE AUDIENCE
Country Fans & Gator Nation
100k
Watts of Power
UF
Owned & Operated
16+
Counties Reached

More than music

New Country, Right Now
The songs climbing the charts, the artists everybody’s talking about and the ones you’re about to start hearing everywhere.
The Bobby Bones Show
National names, country stars and whatever Bobby and the crew get into before most of Gainesville has finished its first cup of coffee.
60 In a Row
Morning, lunch and the Drive at Five. A full hour of country with no commercial interruptions because sometimes you just want the music.
The Gator Café
Allie owns lunchtime with country music, a lunch giveaway and a perfectly valid reason to listen while figuring out what you’re eating.
Country After Dark
The Gator doesn’t clock out at 7. Taste of Country and After MidNite with Granger Smith keep the country going well past the workday.
Gator Nation
Born at UF and unmistakably Gainesville. From the High Noon Salute to orange-and-blue traditions, this station knows exactly where it lives.

Why people keep it on

The music, the personalities, and the local moments are what build the habit — and that habit is what an advertiser is really buying. So we protect the programming first: the stronger the reason to listen, the more every message on this station is worth.

WHAT PROGRAMMING DECIDES
  • What gets played, and how often
  • Who is on the air, and when
  • What the station shows up to in this town
  • How much of the hour is commercials
WHAT AN ADVERTISER BUYS
  • The dayparts your buyer is listening in
  • Frequency: how often they hear you
  • The message, in their own words
  • A host reading it, when the fit is right

Ways to advertise here

Get in the Mix

Put your business alongside today’s biggest country hits with commercials built for the people listening from Bobby Bones through the Drive at Five.

Own a Gator Favorite

The Gator Café, 60 In a Row, the Drive at Five and other recurring features give your business something better than airtime: a place listeners already recognize.

Make Some Noise

Concert tickets, giveaways and station promotions give your business a reason to show up somewhere listeners actually want to be.

These are the three we get asked for most — not the whole menu. Tell us what you are trying to move, and we will shape the rest around it.

How a campaign on this station comes together

01

We pick the hours

Research tells us when your buyer is actually listening to this station. That is what we buy, not whatever inventory is cheapest that month.

02

We write and produce it

One idea, one voice, recorded here. You approve it before a single spot airs.

03

It runs long enough to work

Frequency is the whole game. We would rather run you twelve steady months than six loud weeks.

04

We report every month

Affidavits, call volume, and what we are changing next month, in plain English.

Build My Advertising Plan Ask what 103.7 The Gator is producing for businesses like yours.

Your next customer is searching right now.

Let’s make sure they find you first.