Our advisors know who is listening here, what moves them, and how to get your message in front of them. Many have deep experience in specific industries too — and when a question is new, they pull from advisors across all 28 of our markets.
Your local team
Experts at getting you heard in this market.
They will ask before they pitch
The first conversation is about your business and your goals, not our inventory. That is where every campaign here starts.
Written, voiced, and produced here
Copywriters, producers, and the on-air staff who read it. Your spot is made down the hall by people who do this every day, not sent to a template shop out of state.
Kept on the air, and kept honest
Traffic, engineering, digital, and the business office. They schedule it, keep the signal up, post it, and send you numbers you can check.
Media Advisors
The people who build your plan and stay with your account.
Alicia Quartararo
Media Advisor
Alicia takes the “Where should I even spend my marketing dollars?” question and makes it a whole lot easier to answer, building strategies around goals.
Todd Kane
Media Advisor
Todd has spent decades in media (with the stories to tell) and 12 years at NCFM, so he knows the difference between running advertising and actually getting something from it.
Sammie Paradiso
Media Advisor
Sammie turns business goals into smart, intentional advertising strategies and makes sure there’s a reason behind every recommendation.
Stan Creel
Media Advisor
Give Stan a business goal and expect a few questions. He turns the answers into marketing that connects businesses with the people they want to reach.
Sarah Matthews
Media Advisor
Sarah brings natural people-person energy to marketing and loves finding what makes a business different, memorable and worth talking about.
Programming & Content
The voices your customers wake up to.
Mr. Bob
Director of Content/Morning Show Host
Mr. Bob has been waking up North Central Florida since 2000, which means there’s a decent chance he’s been part of your morning longer than your current coffee mug.
Krystle
Content Creator, Mr. Bob Morning Show Co-Host
Krystle has a microphone and knows how to use it, whether she’s making K-Country mornings more fun or giving local nonprofits a chance to be heard.
Lewis Stokes
Content Creator, Middays On-Air, Production Director
Lewis has been part of North Central Florida’s soundtrack since 1994, on the air, behind the scenes and holding the mic at just about every kind of community event.
Administration & Operations
The people who keep the lights on and the billing straight.
Lisa Varner
Vice President/General Manager
Lisa has a knack for spotting what’s possible, opening the right doors and getting the right people around the table to make it happen.
Troy Owens
Chief Engineer
Troy keeps NCFM on the air, sounding good and out of trouble. We can neither confirm nor deny his current whereabouts.
Whitney Zarder
Director of Growth Marketing
Whitney turns NCFM’s marketing, data and big ideas into opportunities to grow the business. She’s equal parts strategy, curiosity and “but what if we tried this?”
Faye Mertz
Administrative Assistant
Faye takes care of the details and, more importantly, the people. After more than two decades, both NCFM and its listeners know they can count on her.
Sydney Mark
Promotions Director
Sydney juggles contests, events, advertiser ideas and whatever else lands on her desk, then makes the moving pieces behave long enough to build something people want to win.
Natalia Rodriguez
Digital Coordinator
Natalia makes ideas visible, campaigns better and herself suspiciously useful across NCFM. Around here, “Natalia can probably figure it out” is basically policy.
Bree Harrell
Sales Coordinator
Bree keeps the behind-the-scenes side of sales organized, making sure the right details get to the right people and nothing important gets lost in the shuffle.
Newsroom
Local reporting this market has trusted for decades.
Scott Harrell
Editor-In-Chief
Scott keeps the 352today newsroom focused on what matters: what happened, why it matters and what North Central Florida needs to know about it.
Jamie Berube
Reporter
Jamie turns what’s happening across Marion County into clear local stories about the decisions, changes and people shaping the place we call home.
Your next customer is searching right now.
Let’s make sure they find you first.