Our Brands / ESPN WRUF
98.1 FM / 850 AM / 103.7 HD2
ESPN WRUF
More than music
On the air in this market since 1928.
Why people keep it on
The music, the personalities, and the local moments are what build the habit — and that habit is what an advertiser is really buying. So we protect the programming first: the stronger the reason to listen, the more every message on this station is worth.
- What gets played, and how often
- Who is on the air, and when
- What the station shows up to in this town
- How much of the hour is commercials
- The dayparts your buyer is listening in
- Frequency: how often they hear you
- The message, in their own words
- A host reading it, when the fit is right
Ways to advertise here
Get in the Game
Put your business in front of sports fans throughout the day with commercials across WRUF’s local shows, ESPN programming and live sports schedule.
Own Part of the Action
Pregame, postgame and live play-by-play create sponsorship opportunities around the moments fans are actively showing up to hear.
Team Up with a Trusted Voice
Connect your business with the local personalities Gator fans already listen to, argue with and call into every weekday.
These are the three we get asked for most — not the whole menu. Tell us what you are trying to move, and we will shape the rest around it.
How a campaign on this station comes together
We pick the hours
Research tells us when your buyer is actually listening to this station. That is what we buy, not whatever inventory is cheapest that month.
We write and produce it
One idea, one voice, recorded here. You approve it before a single spot airs.
It runs long enough to work
Frequency is the whole game. We would rather run you twelve steady months than six loud weeks.
We report every month
Affidavits, call volume, and what we are changing next month, in plain English.
OUR BRANDS
Every signal we own. One audience: yours.
Your next customer is searching right now.
Let’s make sure they find you first.