Who We Are


At North Central Florida Media (NCFM), we’re LOCAL. You might think that means we live in North Central Florida (we do) or that we shop at the same businesses as you (we do), or that our kids go to the same schools as yours (they do).

But to us, local is more than a description. It’s a feeling.

Our radio personalities have been your trusted companions for decades, joining you on your commutes as you dropped your children off at school… and now, we’re there for your grandkids’ rides too. NCFM media advisors bring you decades of consumer support in the 352, and our team of journalists deliver news and content that celebrates local businesses and events – all without paywalls.


NCFM staffers and the channels they represent have been an active part of our community for decades.

93.7 K-Country, with over 100 years of country music programming experience on staff, has been the soundtrack to the lives of families in 14 counties for over 30 years. Their personal connection to Nashville entertains listeners with stories, concert tickets, and exclusive opportunities only possible through decades of relationships.

92.5/95.5 Wind-FM is our powerhouse of Iconic Rock, delivering hits that span generations. Whether it’s hosting live concerts, exclusive interviews with legends, or special themed weekends, Wind-FM keeps the rock ‘n’ roll spirit alive.

352today.com is the heartbeat of Ocala, serving as your community connection to free, local news, providing the information that matters most to you in the 352.


The pulse of our community lives at the core of who we are. NCFM is local, connecting our audiences to charitable causes, trusted businesses, news and incredible music.

Our partnership with local businesses goes beyond advertising: we build relationships that strengthen our local economy. Our trusted team of radio hosts and media advisors know how to drive better results. We leverage a myriad of platforms with expertise to get your audience to click, visit, call, and search for you more often.


Whether you’re here to learn more about our heritage radio stations or because you’re ready to elevate your marketing, we’re here to deliver. We continuously innovate to keep pace with the evolving media landscape, embracing technologies and tactics to activate your audience effectively.

At North Central Florida Media, we are more than just a media company. We are a vital part of the community, dedicated to serving and enhancing the lives of our listeners and clients. Our legacy is built on trust, quality, and a deep understanding of what it means to be woven into the fabric of the community. Join us as we continue to grow and evolve, bringing you the best in music, news, and community engagement. NCFM is local, growing and here to stay.

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