The Promotions Director is responsible for online and onsite engagement with our listeners while maintaining and protecting the presentation of our brands. This role also oversees ordering and maintaining our promotional items for listeners and staff. The person in this role must work closely with all departments: Programming, Sales, Interactive and News. Some of the duties of the Promotion Director include:
Administrative
- Maintain up-to-date online calendars of all promotions and events.
- Manage prize grids and coordinate prizes for contests.
- Create and execute online contests that originate from sales and programming.
- Remain compliant with Saga and other legal policies regarding prizes we award.
- Create contest rules for promotions as necessary.
- Lead weekly Promotion Meetings. Provide an agenda and recap.
- Manage promotional announcement inventory, schedule promotional announcements, and get promotional announcements recorded and produced.
- Promotional supplies – order, manage inventory, etc.
- Load and unload station vehicles with promotional material, PA systems, tents, banners and other items.
- Maintain station vehicles’ records of maintenance and registration
Marketing and Promotion
- Understand and execute best practices for Digital platforms:
- Social Media; drive traffic and engagement
- Newsletters
- Open/Click-thru-rate strategies and tactics
- Database growth strategies and tactics
- Websites
- Experience with WordPress and overall website maintenance
- Familiar with tactics to drive traffic and keep users
- How to integrate websites with our on-air platform.
Copywriting
- Write and update engaging copy for:
- Live and Recorded on-air promos.
- Social Media posts.
- Newsletter content.
- Website content.
Social Media
- Execute best practices for social media engagement as it relates to content and policies.
- Understand rules and policies of social media platforms, staying current as they change.
Graphics
- An eye for effective graphic design, knowing what graphics work best in different medias (Print, Social, Newsletter, Website)
- Ability to produce graphics for promotional and event use
Onsite
- Assist in event set up: tents, tables with table skirts, banners, PA systems and other items as needed.
- Keep brand vehicles clean inside and out.
- Ensure branded tents, tables, banners are clean and maintained.
- Prepare promotional items to be used at appearances and events.
- Assist NTR Director as needed for our NTR events.
Helping with Workflow
- Assist in gathering materials such as logos and artwork for promotional or event use.
The successful Promotion Director will have attributes such as:
- Accurate, Perfectionistic, Detail-oriented, Meticulous, Organized
- Fast-paced, multi-tasking, quick and thorough response
- Responsibility! Honesty! Integrity!
- Team oriented, collaborative, service-oriented
- Understands data, is analytical
- Pragmatic
- Conscientious
- Extremely competent with technology, MS Office
- Available to work occasional weekends, evenings, etc. for events.
Submit your Resume:
Note: By submitting your resume, you agree to allow NCFM to store and process your personal information for recruitment purposes. Your information will be treated confidentially and will only be used for recruitment-related activities. If you have any questions, do not hesitate to call us at (352) 622-5600.
North Central Florida Media/Saga South Communications LLC is an Equal Opportunity Employer (EOE)
North Central Florida Media is home to 352today, 93.7 K-Country and 92.5/95.5 Wind-FM. We offer local programming, a robust database of loyal listeners, and marketing capabilities that connect your business with consumers on-air, online and on-site.
