Radio: The Secret Sauce for Recruitment

Let’s face it, if you’re in charge of hiring for your company or small business, it’s a jungle out there. With unemployment rates as low as they are, finding good, qualified individuals to fill your open positions can sometimes feel next to impossible.

The truth is your next great hire is out there. They just happen to be holding down a position somewhere else, and it’s virtually impossible to reach them via other traditional methods like in the paper or at job fairs.

So, what’s the “secret sauce”? It’s radio. Imagine your ideal candidate for the open position you are needing to fill. Chances are you’re looking for someone with a strong work ethic, someone who’s dependable, has a positive attitude, self-motivated, flexible, and team oriented. Remind you of anyone? Yes, it’s you (hopefully I nailed that)! Now think about how radio plays a part in your life. You typically listen to it numerous times a day in your car, home, or at your place of business. Radio is the soundtrack of our lives, and one of the best kept secrets in recruiting.

Need some more good reasons to use North Central Florida Media for recruitment? Consider this:

Target your message.  Radio has very definable demographics. If you want to target a particularly narrow population, radio gives you that advantage! If you want to target a certain age group, education level, or even a type of worker, North Central Florida Media radio stations allow you to do just that!

Reach “employed people”.  The best potential employees are currently employed by someone else, and radio reaches these candidates. North Central Florida Media stations reach people who may be currently unhappy in their current position, and ready to make a move. Keep in mind the “currently employed” don’t look in the paper or online for jobs!

Word of Mouth.  Nobody checks traditional recruitment outlets like the newspaper, recruitment websites like Indeed, Monster, or ZipRecruiter for a friend. People will, however, tell a friend or family member about an interesting job opportunity they heard about on a North Central Florida Media station! This significantly increases your chances of finding that perfect employee.

Separate yourself from your competitors.  Instead of listing your job openings next to those of your direct competitors, North Central Florida Media can give you separation, and put you front and center in front of thousands of local listeners. You’ll be the only one on stage.

Connect.  North Central Florida Media can bring your business to life. In addition to your immediate job-focused message, North Central Florida Media can help to build your brand and leave a lasting impression. This “name recognition” may also help product sales and future recruiting efforts.

Move quickly. North Central Florida Media will professionally produce your recruitment message with lightning speed, so you can begin your recruitment campaign quickly, and start to see results.

So, if you’re ready to add a little “secret sauce” to your recruiting, let North Central Florida Media get to work for you. We look forward to meeting you, understanding your recruitment challenges, and creating a recruitment campaign designed specifically for your business.

North Central Florida Media is home to 352today, 93.7 K-Country and 92.5/95.5 Wind-FM. We offer local programming, a robust database of loyal listeners, and marketing capabilities that connect your business with consumers on-air, online and on-site.