The Ocala Pet Expo has grown into a beloved event for animal lovers to gather and celebrate their furry friends. With demonstrations, giveaways, adoptions, and contests, the event has something for everyone. Since Media Audit research indicates a vast number of 93.7 K-Country and 92.5/95.5 Wind-FM listeners have a dog, the Pet Expo is a fabulous way to connect with animal lovers.
Why does NCFM host a pet expo? Aside from our staff being avid pet lovers, this event offers an opportunity for local businesses and animal rescues a chance to engage with their target audience.
An April 2022 Forbes survey mentions that 78% of current pet owners acquired their pet during the COVID-19 pandemic, and stay-at-home orders changed consumer behavior. Pet ownership has increased, and radio is the ideal medium used to reach customers looking to take care of their pets. Whether it is veterinarians, dog groomers or pet supply stores, radio reaches potential customers.
Victor Texcucano. (2022, September 13). “Radio Reaches Pet Owners.” Radio Reaches Pet Owners – Radio Matters Blog
The Media Audit. (2021). “Have a Dog.” Ranker Report